On the Cost of Shame Comment on “Nudging by Shaming, Shaming by Nudging”

Abstract

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.

Keywords

• Nudge
• Health
• Cost
• Shame
• Shaming