omparing of mental map of Iranian and foreign mobile instant massages

Abstract

Today, social media is very useful among the people of Iran and it has many users in Iran.by the way Iranian people are faced with two choices of using domestic and foreign messengers. Previous researches has shown that Iranians people are using foreign media more than their domestic social messengers. This study investigates the reason for people's lack of attention to use domestic messengers and compares it with foreign messengers in order to achieve a model for designing Iranian messengers suitable to users' tastes by comparing the differences between domestic and foreign messengers. In this research, the phenomenological approach and the ZMET method have been used to extract the users' mind maps from internal and external messengers, and in this regard, 15 students in the city of Tehran have been interviewed by ZMET. The research findings were in the three axes of the mental map of internal messengers, the mental map of external messengers and the comparison between these two maps. The two consensus maps were structurally compared and analyzed. The number of extracted structures of Iranian messengers was more than foreign messengers, which shows the concern of users towards Iranian messengers. Most of these structures had a negative nature and by analyzing these structures, it can be seen that part of the problems of Iranian media in their design and technical problems and the other part is rooted in management problems.

Keywords

• social media
• mind map
• phenomenology