CONSUMER PURCHASING POWER IN THE RUSSIAN MARKET OF IT SERVICES

Abstract

The article analyzes the purchasing power of consumers in the Russian IT services market. The consumer confidence index was selected as a quantitative measure. Based on the research findings, factors effecting the consumer confidence index were identified. They include the average credit interest rate which, if increased, weakens the buyers’propensityto consume ITservices,and the per capita moneyincome whose growth encourages consumption.The results obtained on the models match the empirical data of the ITservices market.All the above confirms the significance of applying mathematical tools to the analysis and forecasting.

Keywords

• it services market
• consumer purchasing power
• econometric modeling
• simulation model