Problematika UMKM Berbasis Budaya Lokal di Bali (Studi Kasus Pemasaran Produk UMKM Berbasis Budaya Lokal di Pesta Kesenian Bali)

Abstract

The purpose of this article is to determine factors influences MSMEs entrepreneurs take part in Bali Arts Festival`s Craft Exhibition. MSMEs Entrepreneurs based on local culture should have the same opportunity to promote their products, but the fact is not so because there are uneven opportunities for them to take part in the craft exhibition. Those who pass the selection and qualify are those who are established, so that most of the participant in the craft exhibition was the old participant who take part more than 3 times in it. By knowing the factors that influence MSMEs entrepreneurs based on local culture in participating in craft exhibitions, it can be concluded whether the main motive seems to befollowed by other motives that are just as important for MSMEs entrepreneurs based on local culture. In order to generate proper data, field research was conducted through observation, questionnaires, and interviews. Data were analyzed using exploratory factor analysis. The results show that there are 2 factors that influence, economic factors and social factors. Economic factors include to get customersand get high profits. Social factors include competitiveness, existence, other participant success story, and recognition.

Keywords

• budaya lokal
• pesta kesenian bali
• promosi
• wirausaha