Attitudes and Behaviors Regarding Environmental Protection in the Financial Decisions of Individual Consumers

Abstract

Insufficient environment protection may have serious ecological consequences, resulting in a number of problems in the modern world, many of which are a direct result of human behavior. Therefore, one needs to limit negative ecological effects by consciously shaping environment-related behaviors. The present paper analyzes the declared attitudes of individuals when it comes to taking into consideration pro-environmental factors, including energy, consumption, and waste. We have also studied the social awareness of the socially responsible investment idea, as well as pro-ecological individual behaviors related to private finance. Our survey study, conducted on a representative sample of 1030 Polish respondents, shows that participants’ individual features have little impact on pro-ecological decisions, and that declared pro-ecological attitudes are not reflected in actual behaviors. Polish consumers are still not active enough in making decisions concerning pro-ecological actions, first of all, in terms of energy and waste. As a result of the conducted research, we suggest increasing all activities in the field of environmental policy that could increase the participation of society in facilitating sustainable development.

Keywords

• consumer behavior
• environmental protection
• financial decisions
• sustainable finance behavior