MEASURING CONSUMER INTENTION TO USE RAILWAY TRANSPORTATION AS THE INDONESIAN PUBLIC TRANSPORTATION WITH HEALTH INSURANCE REPUTATION

Abstract

This study aims to determine the effect of health consciousness and risk perception on the intention of using railway transportation during the COVID-19 outbreak, directly or indirectly, through consumer trust in Indonesian train services. These factors are the most dominant motives for the passengers to use railway transportation; where during the COVID-19 outbreak, PT KAI, as the only railway transportation company in Indonesia, has been present as public transportation that prioritizes the health of its customers. This research is expected to provide information and additional knowledge for practitioners, especially the management of the Indonesian Train Service Company, regarding the dominant factors influencing the intention of railway transportation users in the COVID-19 outbreak so that they can determine the right strategy to increase the number of train users.

Keywords

• Covid-19 outbreak
• health consciousness
• intention of use
• risk perception
• trust