An Exploratory Study of Adventure Tourism Activity Preferences in Gauteng, South Africa

Abstract

This paper sought to explore the adventure tourism activities that are preferred by adventure tourists in Gauteng, South Africa. The research data were collected quantitatively through a self-administered questionnaire. 206 Respondents were chosen utilizing a snowball sampling technique. Descriptive and inferential statistics, the Mann-Whitney, and Kruskal-Wallis tests, were applied and the results were presented using tables, figures, and charts. Based on the results presented, adventure tourists in Gauteng have certain adventure activities they prefer more than others. They prefer participating in hard adventure activities that are land-based. The results further indicate that gender, age, highest qualification, and income significantly affect the level of preference for adventure tourism activities. These findings will help adventure tourism organizations plan and develop adventure activities according to the participants' preferences.

Keywords

• activity preference
• adventure activities
• adventure tourism
• adventure tourist
• demographic profile