Empreendedorismo e Ralé Brasileira: Pequenos e Médios Negócios

Abstract

This article aims to contextualize the entrepreneurship of a specific social class, the Brazilian Ralé. This term is used by Jessé Souza’s (2009) perspective to classify a forgotten and excluded working class. Articulately, it is used the concept of Carrieri (2012), ordinary management, to assign to the class mentioned above a work context. It is our interest an approach along the lines of Michel de Certeau (1998), analyzing strategies and tactics developed by these entrepreneurs in everyday business. This paper consists of a qualitative descriptive research in order to introduce and develop the subject from respondents reported. The article aims to enable an understanding of specificities of this kind of entrepreneurship still not present in academic discussions.

Keywords

• Entrepreneurship
• Ralé
• Strategies and Tactics