Delivering Sustainable G2B Messages to Ensure Food Safety: The Case of Taiwan’s Online Food Business

Abstract

The Internet brings convenience and happiness to consumers. The government must guide food safety standards. The government must provide implementation details, schedule planning, description-of-use documents, relevant regulations on food safety, and address matters needing attention and critical points of on-site counseling and inspection, the formulation of pertinent form documents, the evaluation of the feasibility of the form, and the time required. The Taichung City Government mainly conducts this research to investigate and guide online food sale companies. The industries are food manufacturing, online sales, and catering. The information was surveyed from major website platforms, comprising 640 incidents. These sites include Shopee, PC Home, MOMO, PChome, eBay, and Gomaji. This study uses corporate interview surveys and narrative statistics. The research results show that there are ten food safety issues. The most common ones are the items that should and should not be recorded in the stereotypical food or catering service contract stipulated by communication transactions. That is the most common food safety violation by businesses. This research provides academic and practical references for the positive message transmission of online sales.

Keywords

• message deliver
• food safety
• G2B
• online business
• website service