Factors Influencing Social Media Adoption in Government Organizations: A TOE Framework and PLS-SEM Model Analysis

Abstract

In an era marked by rapid technological advancements, societal activities across diverse domains have undergone significant transformation. Within the information society, individuals and governments increasingly rely on technology-facilitated social connections. This study aims to identify the factors influencing social media adoption in government organizations. Using the Technology-Organization-Environment (TOE) framework, this study validates a model of social media adoption. Employing a quantitative approach with Structural Equation Model testing, we explore the interplay of environmental, technological, and organizational dimensions. A meticulously crafted questionnaire was pilot tested to ensure validity and reliability, and data were collected from 434 users through multistage sampling. The findings highlight the positive correlation between social media adoption and technological, environmental, and organizational contexts in government organizations. Theoretical contributions draw from the DeLone & McLean model of Information Systems, supported by insights from the TOE Framework. Ultimately, this study underscores the pivotal role of social media in enhancing service delivery in government spheres, advancing smarter governance.

Keywords

• Social media adoption
• government organizations
• technology-organization-environment (TOE) framework
• public sector innovation
• structural equation modeling (SEM)