Iranian Sport Tourism Development Model

Abstract

Purpose: The tourism industry is one of the most important industries of the new century, which is very dynamic and profitable. Sports tourism is an essential part of this industry. The research aimed to identify and categorize the sports attractions in Iran and to design a development model for the sports tourism industry.Methodology: the research method was Grounded-Theory, with a systematic approach. The sampling method was theoretical sampling. In addition to studying literature, semi-structured interviews were conducted with 35 experts, including 19 faculty members of Iranian universities and 16 travel and tourism agency professionals, to achieve theoretical saturation.Findings: In the first part of the research, the results showed that there are 11 types of sports attractions in Iran. The second part of the research showed that identifying and analyzing sports attractions, marketing, planning, and organizing to welcome tourists are the essential measures necessary for developing sports tourism. The development of sports tourism in section tourist welcoming is related to the development of the entire tourism industry and requires investment, planning, and organization. Marketing, providing necessary services, and creating distinct and exciting experiences for tourists and satisfying them are the key variables to success in the development of the industry. All these works require the cooperation and coordination of people and organizations in the sovereign, government, public and private sectors.Originality: We have identified and categorized the types of sports attractions in Iran and presented a comprehensive development model for the development of the sports tourism industry.

Keywords

• destination brand
• digital marketing
• influencer marketing
• tourists welcoming
• viral dissemination