Social Media: The New Mantra for Managing Reputation

• Asha Kaul,
• Vidhi Chaudhri,
• Dilip Cherian,
• Karen Freberg,
• Smeeta Mishra,
• Rajeev Kumar,
• Jason Pridmore,
• Sun Young Lee,
• Namrata Rana,
• Utkarsh Majmudar,
• Craig E Carroll

Affiliations

Asha Kaul

(Coordinator) Professor in the Communication Area, Indian Institute of Management, Ahmedabad. She obtained her doctorate in stylistics from the Indian Institute of Technology, Kanpur in 1990. She is the author of (2000), (2005), (2nd edition, 2009), co-author of the book, (2014), and co-editor of two books: (2006) and (2013). Her current areas of interest include genderlect, politeness, managerial, corporate, and digital communication. Currently, she is working on Indian cases to comprehend the intricacies involved in corporate decision-making for enhancing reputation. e-mail:

Vidhi Chaudhri

(Coordinator) Assistant Professor in the Department of Media and Communication at Erasmus University Rotterdam (EUR), the Netherlands, where she teaches both in the bachelor programme and master in media and business. Before joining EUR in August 2012, she was an Assistant Professor in communication at the Indian Institute of Management, Ahmedabad. She is a doctorate in organizational communication from Purdue University, USA, and her research interests include corporate social responsibility (CSR), crisis communication, corporate reputation, and organizational rhetoric. She has published journal articles (, , , ), book chapters (, ), and is co-author on several business cases. e-mail:

Dilip Cherian

India’s Image Guru, is the Consulting Partner at Perfect Relations, South Asia’s most respected strategic communications agency. He shuttles between PR’s 14 offices in the region advising clients ranging from global MNC’s to political parties. A former editor of magazine and of the newspaper, he is also a syndicated columnist and social analyst. e-mail:

Karen Freberg

Assistant Professor in strategic communications at the University of Louisville and an adjunct faculty member for the West Virginia University IMC graduate online programme. She is also a research consultant in social media and crisis communications, and has worked with several organizations and agencies such as Firestorm Solutions, Hootsuite, Kentucky Derby Festival, DHS, CDC, National Center for Food Protection and Defense (NCFPD), and the Colorado Ski Association. This experience led her to be a 2015 Plank Center Fellow for General Motors (GM), where her responsibility was to work with the PR and social media teams forming best practices and recommendations on social media measurement strategies and influencer marketing practices. Her research has been published in several book chapters and in academic journals such as , , , and She also serves on the editorial board for and (CSSC). e-mail:

Smeeta Mishra

Associate Professor in business communication at the Institute of Management Technology, Ghaziabad. Previously, she worked at the Indian Institute of Management, Ahmedabad and Bowling Green State University, Ohio. She publishes in the areas of social media studies, media representations and gender studies. She recently co-authored a book titled along with Mathukutty M. Monippally. She holds a PhD from the College of Communication, University of Texas at Austin and an MA from the S.I. Newhouse School of Public Communications, Syracuse University, New York. e-mail:

Rajeev Kumar

General Manager, Learning and Development at the Tata group corporate communication department. He has a master’s degree in communication studies and an MPhil and a PhD in organizational communication from the Tata Institute of Social Sciences, Mumbai. He was a Fulbright Doctoral Fellow at Texas A&M University. He has earlier worked as a Colonel in the Army. He is accredited by the International Association of Business Communicators (IABC). e-mail:

Jason Pridmore

Assistant Professor in the Department of Media and Communication at Erasmus University Rotterdam. His research interests are focused primarily on surveillance and consumption, specifically new media and marketing and the performativity of markets. His work further connects transitions in consumption practices with personal identity and modes of identification, examining the means by which consumption has implications for security and citizenship. e-mail:

Sun Young Lee

Assistant Professor of public relations in the College of Media and Communication at Texas Tech University. A PhD from the University of North Carolina, Chapel Hill, she has research interest in corporate social responsibility (CSR) communication, media relations, corporate reputation, public engagement, and crisis communications. Specifically, she has been investigating how public perception of CSR information differs when it is conveyed using different communication strategies, the effects of CSR practices on crisis situations, and communication strategies to engage the public with CSR activities. Her research has been p8ublished in the , , and . e-mail:

Namrata Rana

Director at Futurescape. She is a post graduate from IIM, Ahmedabad and has sustainability degrees from Cambridge, UK and Blekinge, Sweden. Sustainability, CSR, and healthcare are her primary focus. She has considerable cross-functional expertise and provides the financial insight that makes experiences and business models sustainable. She writes and speaks extensively on these topics. Her projects have involved setting up of sustainable business plans, marketing campaigns, and product innovation platforms. e-mail:

Utkarsh Majmudar

Independent educator, trainer, and consultant. He is a professional with nearly two decades of experience encompassing teaching, research, and administration at premier business schools in India and working with large corporations in India at GE Capital, Igate, and HSBC. Utkarsh obtained his Post Graduate Diploma in Management (MBA) from the Indian Institute of Management, Lucknow. He has a Fellow Title (Doctorate) from the Indian Institute of Management, Ahmedabad, where his thesis proposal won the outstanding thesis proposal award instituted by the Industrial Finance Corporation of India. His interest areas include CSR and sustainability, corporate valuation, and mergers and acquisitions. e-mail:

Craig E Carroll

Visiting scholar at New York University, and an adjunct professor at graduate programmes at the University of Florida, IE University, and Singapore Management University. A PhD from the University of Texas at Austin, he teaches courses on corporate communication and corporate reputation, corporate social responsibility, and research methods. He has authored three books: (Routledge, 2010), the (Wiley-Blackwell, 2013), and the (in press). e-mail: