Communicata (Oct 2023)
A Qualitative Study to Explore the Perceptions of Health-Care Professionals on the Use of Dialogic Communication Tools in Health Institutions
Abstract
Today’s corporate organizations focus on two-way communication with their target audiences. This is also one of the criteria for the institutionalization of an organization because the developments in communication technologies force organizations to communicate with their target audiences based on continuous interaction. New communication technologies have increased the likelihood of businesses or organizations facing crises and created opportunities to overcome them. For this reason, corporate enterprises, institutions, or organizations prioritize being in constant dialogue with their environment. This study deals with the perceptions of Isparta Provincial Health Directorate employees about the dialogue tools of public health institutions in Isparta through qualitative research. Public health institutions use applications and tools that allow dialogic communication, such as Ministry of Health Communication Center, Presidential Communication Center, social media accounts, corporate web pages, and Central Hospital Appointment System, with the use of Internet or telephone technology. In the research, 12 people were interviewed using the purposive sampling method. Participants’ perceptions about dialogue tools were examined in five different basic dimensions. These dimensions are the perception of trust, the perception of privacy protection, the perception of timely access to health services, feedback, and transparency. The results generally showed that the participants did not have sufficient knowledge about the dialogue tools used by public health institutions because the opinions expressed were generally within the framework of general opinions. It was not possible to make an in-depth evaluation of the dialogue tools.
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