Analysis of Website User Behavior for Academic Hub of National Chengchi University

Abstract

In recent years, many university libraries have begun to develop scholar repositories or academic hubs that can present institutional research results from an author’s perspective instead of the perspective of articles used in the most current institutional repository systems. Accordingly, National Chengchi University Library reshaped the original institutional repository system as an integrated platform called NCCU Academic Hub with a broader range of researcher information, multiple and visualized functions, and an author’s perspective on researcher information for more effectively spreading academic research outcomes. In order to understand the user behavior of this platform, this study used xAPI to record the users’ operation historical processes, and through user behavior analysis, we hope to understand the behavior characteristics and behavior transfer patterns of users in general, users in different regions, and users with high or low download frequency of papers. The analysis is valuable for understanding how users operate the platform, how to improve the service model of this platform, and how to optimize the web pages and functional design of this platform.

Keywords

• institutional repository
• academic hub
• information behavior
• behavioral process analysis
• lag sequential analysis