On the application of the thermal conductivity equation to describe the diffusion process

Abstract

The paper addresses the very popular issue of diffusion of innovations. Diffusion of innovations is the last stage of the innovation process and an indicator of its success. The study of the diffusion of innovations and the application of heat conduction equations in this theory is related to the study of innovative characteristics and economic indicators that could improve the performance of enterprises, lead to profit growth and expand market coverage. The paper systematized the factors that influence the diffusion of innovations. With their help, it is possible to manage the process of diffusion of innovations in a specific market and in a certain period of time. The use of the theory and methods for solving the thermal conductivity equation allows obtaining a solution to the problem of the diffusion equation, finding the optimal parameters for creating an innovative product susceptibility on the market.