BENCHMARKING - PRACTICAL TOOLS IDENTIFY KEY SUCCESS FACTORS

Abstract

The article gives a practical example of the application of benchmarking techniques. The object of study selected fashion store Company «HLB & M Hennes & Mauritz», located in the shopping center «Gallery», Krasnodar. Hennes & Mauritz. The purpose of this article is to identify the best ways to develop a fashionable brand clothing store Hennes & Mauritz on the basis of benchmarking techniques. On the basis of conducted market research is a comparative analysis of the data from different perspectives. The result of the author’s study is a generalization of the ndings, the development of the key success factors that will allow to plan a successful trading activities in the future, based on the best experience of competitors.

Keywords

• бенчмаркинг
• бизнес-концепция
• целевая аудитория
• ассортимент
• продвижение
• персонал
• бизнес-процессы
• ключевые факторы успеха
• ключевые факторы успеха
• benchmarking
• business concept
• target audience
• selection
• promotion
• personnel
• business processes
• key success factors