Akofena (Mar 2024)

Digital Communication: Characteristics and Transformative impact in the Modern Era

  • Mohamed BEN ABBOU & Souleyman KANKARA

DOI
https://doi.org/10.48734/akofena.n011v2.29.2024
Journal volume & issue
Vol. 02, no. 11

Abstract

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Abstract: This paper explores the multifaceted aspects of digital communication, emphasizing its evolution from analog to digital realms. It delves into the definition, factors shaping digital communication, its constituents, tiers, and advantages. The discussion extends to the roles digital communication plays in various domains such as social interaction, media, and advertising. The paper synthesizes key research findings and theories to provide a holistic view of digital communication's impact on contemporary society, highlighting its advantages over traditional communication methods and its role in bridging cultural and geographical divides. Keywords: Virtual Currency, Digital Money, Media and Communication, Cybersecurity.