The Aanalysis of Strategic Management in Mashhad Metropolis with SWOT Model

Abstract

This paper considers the distance between the present situation (present management of Mashhad) and optimum situation (urban strategic management) as a fundamental concern, and then conveys the theoretical basis related to strategy paradigm and strategic management. It, with the help of SWOT[1] model, identifies weakens, strengths, opportunities, and threats existed in metropolis Mashhad for strategic management of this city. It suggests suitable management for stable management in this city. Priority is one of topics is followed. The method of this paper is descriptive and analytical so that the required information (weakens, strengths, opportunities, and threats) is gathered by urban experts (21 experts) and citizens (384 citizens). In the process of analysis of strategic management of Mashhad metropolis, we used internal factor evaluation matrix (IFE)[2], External factor evaluation matrix (EFE)[3], Internal-External matrix (IE)[4] and Quantitative strategic planning matrix (QSPM)[5]. The findings show that the strategic management in Mashhad metropolis doesn't have a suitable place. If urban management wants to start its move toward an urban strategic management, it should prefer the strategies of defending group (Weakness& Threat (WT)[6] based on the decrease of weak points and the avoid of threats. They are as follows: 1- Solving problems and daily urban crises 2- Increase of synergy urban management 3- Keep the stability of urban systems instead of its evolution [1]- S (Strength), W (Weakness), O (Opportunity), T (Threat). [2]- Internal factor evaluation matrix. [3]- External factor evaluation matrix. [4]- Internal-External matrix. [5]- Quantitative strategic planning matrix. [6]- W (Weakness), T (Threat).

Keywords

• strategic management
• strategic planning
• swot model
• mashhad metropolis