Evaluating the Transformative Influence of Green Startups on Sustainable Development in Developing Economies

Abstract

Purpose The purpose of this paper is to understand the significance and scope of green startups in Pakistan. Moreover, this study also aimed to widen the spectrum of research to assess the linkage between green innovation in developing sides of Asia and customer preference. Methodology This study used a qualitative approach to gain a deeper understanding. The purposive sampling was used and the collected from well-known social entrepreneurs in Karachi. Thematic analysis was the main technique used for the data analysis. Findings The findings of this study confirm that green startups have a significant role in the environmental and economic development of the country. However, there is a need to improve operations required for product development, quality of products, customer awareness, and customer persuasion. Conclusion The study concluded that green startups are beneficial for improving environmental as well as economic conditions. Hence, the significance of these startups is very high for developed as well as developing economies of the world. The development of these forms of startups may yield individual, societal, and communal goals.

Keywords

• Green Innovation
• Green Entrepreneurship
• SMEs
• Startups
• Environmental Sustainability
• Cost of Production