Bìznes Inform (Dec 2019)
Investment Attractiveness of the Plant Extracts Market of Ukraine
Abstract
Importance of the agro-industrial sector of Ukraine’s economy can hardly be overestimated, because it is one of the largest and most significant pillars of development of the country’s economy, where a significant share of added value is created and the bulk of the food resources is formed. It is also a sector that is export-oriented and determines the country’s position in the international arena. The agro-industrial sector is also one of the most important elements of the economic systems of most market economies in the world. The high quality of national products and its eco-friendliness adequately occupy a niche in the European agricultural markets. However, the «white spots» in the development of certain areas of agro-industrial sector, which are being successfully developed by other countries, are worth noting. The article carries out a study on the investment attractiveness of a special sector in the agro-industrial complex of Ukraine - the market of plant extracts. The prospects and capital intensity of the plant extracts market are highlighted. The basic provisions for the definition and classification of plant extracts and spheres for their application are specified. The market of plant extracts has been allocated, the dynamics of export-import of plant extracts have been analyzed, and the tendencies of this segment of the agricultural sector have been defined. Researches and the global tendencies in development of the plant extracts market are considered and the basic provisions taking into account the Ukrainian characteristics are formed. Using the strategic management instrumentarium such as SWOT analysis, it has been demonstrated that the plant extracts market from a potential producer’s perspective is promising and allows the development of a variety of business strategies to run own business taking into account available possibilities at the maximum. Directions of further development in terms of building own business in the market of plant extracts as a promising niche in the national economy are suggested. The positions of public policy for development of the plant extracts market are specified.
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