Збірник наукових праць Черкаського державного технологічного університету: Серія: Економічні науки (Sep 2019)
PECULIARITIES OF THE REGIONAL REAL ESTATE MARKET AND THE TRANSFORMATION OF ITS FUNCTIONS
Abstract
The article emphasizes the leading role of the real estate market in ensuring the economic growth of the country and in the system of regional markets. The basic approaches to interpretation of the category "real estate market" are considered and the most used markers of identification of the given market are determined. It is noted that the real estate market has a significant impact on all stages of life and activities of the population, performing a number of general and special functions that have their own characteristics due to the specificity of the goods (real estate). The concept of the regional real estate market as a system that includes mechanisms, economic processes and interrelated (mutually beneficial) relations between market entities regarding the realization of real estate options within one region in accordance with its socio-economic, cultural, resource, geographical and institutional features is formulated. The author clarifies the functions of the real estate market, substantiates its marketing function. It is noted that all elements of the marketing complex are active in the regional real estate market: the market product is created, the main transactions related to the sale, purchase, exchange, rent, management, real estate rationing are carried out, promotion programs are implemented, the prices are formed, the distribution of real estate objects and regional space is fixed, regional logistics is formed. The peculiarities of the regional real estate market, which are based on the inseparable interconnection of real estate objects and the inherent properties of the region's socio-economic system, are identified. The author's approach to the classification of real estate objects, which is based on the relationship between the purpose of acquisition and the ways of use / disposal of real estate, is proposed. The proposed classification identifies six types of real estate: used, investment, rental, speculative, instrumental and transformed real estate.
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