MAPPING POTENTIAL STRATEGY OF VILLAGE OWNED ENTERPRISES (BUMDES) IN BATU CITY IN THE ERA OF DISRUPTION

Abstract

The era of disruption brought massive changes that fundamentally changed all existing systems, arrangements, and landscapes to new ways, one of which was digitalization. This poses many challenges as well as opportunities for BUMDes. BUMDes need to develop in accordance with the objectives of establishment and management according to the Government of Indonesia in the Regulation of the Minister of Villages Number 4 of 2015 article 3. One of the business models that can be applied simply is VRIO and SWOT analysis. The objectives of this study include (1) analyzing business potentials that can be used as advantages of BUMDes in Batu City, and (2) making alternative strategies that can be used as priorities for BUMDes business development in Batu City. The strategy that can be applied also by the strawberry barn is to hold joint discussions to provide ideas that can develop the strawberry barn business. Another strategy is to do promotions to introduce beautiful natural scenery to the strawberry barn through social media and add photo spots.

Keywords

• agribusiness
• village owned enterprises
• potential development
• vrio
• swot analysis