Models for implementing blogs from the perspective of sustainable media development

Abstract

The information leap in demand for online products during the global pandemic has formed an aggregate, integrated part of the world’s media system on the scale of the Internet’s unified information space. Their sustainable development is a necessary element of media development in general. This study shows the upwardly steady tendencies of blogosphere development as a relatively new mass media trend. The article deals with the typology of blogs and reveals the regularities of their integration into the culture of modern mass media and Internet users. Blogs are an aggregate of various elements: artistic, graphic and illustrative; they have different forms of presentation and perform specific functions. As a body of information they complement each other. The system of elements is arbitrary and inconstant, but it is the way they are organized on a given site that determines the features that are striking immediately upon reading the blog materials. Each element performs a well-defined function, “working” towards the goal, the intended totality, as shown in the article.