Entrepreneurship and Sustainability Issues (Sep 2020)

Exploring brand loyalty toward traditional confectioneries in an emerging market

Nguyen Viet Thai,
Dang Hong Vuong,
Nguyen Thi Thu Ha,
Nguyen Quoc Thinh,
Myeong Hwan Kim,
Nguyen Le Dinh Quy

Affiliations

Nguyen Viet Thai: ORCiD
Dang Hong Vuong: ORCiD
Nguyen Thi Thu Ha: ORCiD
Nguyen Quoc Thinh: ORCiD
Myeong Hwan Kim: ORCiD
Nguyen Le Dinh Quy: ORCiD

DOI: https://doi.org/10.9770/jesi.2020.8.1(5)
Journal volume & issue: Vol. 8, no. 1
pp. 60 – 72

Abstract

No abstracts available.

Published in Entrepreneurship and Sustainability Issues

ISSN: 2345-0282 (Online)
Publisher: Entrepreneurship and Sustainability Center
Country of publisher: Lithuania
LCC subjects: Geography. Anthropology. Recreation: Environmental sciences; Social Sciences: Industries. Land use. Labor: Management. Industrial management: Technological innovations. Automation
Website: http://jssidoi.org/jesi/

About the journal