Ukrainian printed poster throughout 1920s and early 1930s as informative source of studying gender issues (based on the materials from the fonds of V. I. Vernadskyi National Library of Ukraine)

Abstract

The aim of the research is to represent the informational potential of the Ukrainian printed poster throughout 1920s - early 1930s time frame as an important visual source to research the sphere of issues connected to the «gender issue». The methodology of the research is based on using iconological and comparative analysis for understanding and interpretation of each given poster images, including the uncovering of social significance content in the visual symbolism. The scientific novelty of the research is found in the broadening of knowledge about the Ukrainian printed poster of the 1920s - 1930s era as the informative source for studying gender issues. It has been proven that formalism was over with by 1932 and the avant-garde interpretation of the female image within the poster medium gave way to realistic plot-driven poster-pictures. Therefore, the image of a strong, uncompromising «woman-leader» stopped domineering as a visual type within the iconographic discourse of the aforementioned period. Conclusions. Analysis of Ukrainian printed poster as the informative source allowed to regard the primary circle of issues connected with the solution of the «female issue» such as: woman and her professional public activity; woman and marriage; woman and healthy life style; to determine the change in the iconography of woman’s image as well as to define the reasons, which brought these changes to life, most importantly - the changes in the Soviet ideological system; to uncover the peculiarities of the artistic style of the posters’ authors.

Keywords

• ukrainian printed poster of 1920s - 1930s, gender issues, communicative unctions.