How to motivate residents’ intentions and behaviors to purchase photovoltaic power? A discrepancy study in Guangdong-Hong Kong-Macao GBA

Liujie Xu; Junlong Zhang; Ni Sheng; Yuqiong Long; Wenyi Yuan; Chao Wang; Qingbin Song

Energy Reports (Jun 2024)

How to motivate residents’ intentions and behaviors to purchase photovoltaic power? A discrepancy study in Guangdong-Hong Kong-Macao GBA

Liujie Xu,
Junlong Zhang,
Ni Sheng,
Yuqiong Long,
Wenyi Yuan,
Chao Wang,
Qingbin Song

Affiliations

Liujie Xu: National Observation and Research Station of Coastal Ecological Environments in Macao; Macao Environmental Research Institute, Faculty of Innovation Engineering, Macau University of Science and Technology, 999078, Macao SAR, China; School of Computer Science and Engineering, Faculty of Innovation Engineering, Macau University of Science and Technology, 999078, Macao SAR, China
Junlong Zhang: National Observation and Research Station of Coastal Ecological Environments in Macao; Macao Environmental Research Institute, Faculty of Innovation Engineering, Macau University of Science and Technology, 999078, Macao SAR, China
Ni Sheng: School of Business, Macau University of Science and Technology, 999078, Macao SAR, China
Yuqiong Long: National Observation and Research Station of Coastal Ecological Environments in Macao; Macao Environmental Research Institute, Faculty of Innovation Engineering, Macau University of Science and Technology, 999078, Macao SAR, China
Wenyi Yuan: Shanghai Collaborative Innovation Centre for WEEE Recycling, Shanghai Polytechnic University, Shanghai 201209, China
Chao Wang: Guangdong Provincial Key Laboratory on Functional Soft Condensed Matter, School of Materials and Energy, Guangdong University of Technology, Guangzhou 510006, China
Qingbin Song: National Observation and Research Station of Coastal Ecological Environments in Macao; Macao Environmental Research Institute, Faculty of Innovation Engineering, Macau University of Science and Technology, 999078, Macao SAR, China; Correspondence to: Macao Environmental Research Institute, Faculty of Innovation Engineering, Macau University of Science and Technology, 999078, Macao SAR, China.

Journal volume & issue: Vol. 11
pp. 1088 – 1099

Abstract

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As an important type of renewable energy, photovoltaic (PV) power development is facing higher generation cost. In the consumption phase, therefore, it will be essential for PV development, for residents have the intention to pay more for purchasing PV power. This study is designed to reveal residents' purchase intentions and behaviors regarding PV power using an extended theory of planned behavior model (E-TPB) by adding three new variables (environmental emotion, environmental concern, and policy cognition). From 2785 valid samples from 10 cities in China's Greater Bay Area (GBA), all the hypothesized paths except policy cognition are supported in the GBA city group as a whole, and E-TPB had high explanatory power (R2 = 0.680 and 0.670) for predicting residents' intentions and behaviors, respectively. In most cities, policy cognition continues to moderate perceived behavioral control and consequently purchasing intentions. Perceived behavioral control remains an important determinant of behavior in all results. Environmental emotions and attitudes toward PV power do not impact the residents' intentions in some cities. The obtained results will provide policymakers with some effective support for PV development in the GBA and more widely in greater China.

Published in Energy Reports

ISSN: 2352-4847 (Online)
Publisher: Elsevier
Country of publisher: United Kingdom
LCC subjects: Technology: Electrical engineering. Electronics. Nuclear engineering
Website: http://www.journals.elsevier.com/energy-reports/

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