Linguocultural Analysis of the Advertisement Language in the American English

Abstract

The article is dedicated to the study of advertisement discourse in the American English. Advertisement is a mirror of the country, its mentality and national character that reflects all social and cultural events. The research unfolds both linguacultural peculiarities of slogans and carries out lingua-stylistic analysis to highlight cultural features of the American society.

Keywords

• лингвокультурология
• реклама
• национальный характер
• рекламный слоган
• лингво-стилистический анализ
• американское общество