Why Do Employees Show Pro-Environmental Behaviors? A Perspective of Environment Social Responsibility

Abstract

This research uses social identity theory to propose that environmental social responsibility perceptions influence green commitment, and then influence pro-environmental behaviors, which are moderated by institutional pressure. Data were collected from 100 employees of technology firms in Taiwan, and the results support all hypotheses. This research chose technology firms as empirical data because Taiwan’s technological level is known to the world, which can reduce sampling errors caused by the lack of environmental knowledge. Finally, this research not only advances the literature on sustainability issues in organizational management but also provides a paradigm to help firms implement pro-environmental behaviors to achieve competitive advantage and sustainable development goals.

Keywords

• green commitment
• environment social responsibility
• institutional pressure
• pro-environmental behaviors
• sustainability