Pricing strategies in the era of digitalisation and the perceived shift in consumer behaviour of youth in Poland

• Vijay Victor,
• Jose Joy Thoppan,
• Maria Fekete-Farkas,
• Janusz Grabara

Affiliations

Vijay Victor

Szent Istvan University, Saintgits Institute of Management

Jose Joy Thoppan

Saintgits Institute of Management

Maria Fekete-Farkas

Szent Istvan University

Janusz Grabara

Czestochowa University of Technology