Consumers attitudes towards the purchase intention of electric cars and their impact on the environment in Slovenia

Abstract

Due to more and more stringent environmental regulations, the automotive industry is increasingly turning to the production of electric cars. The rate of their introduction onto the market will be influenced by the opinion of potential buyers. In our research, consumers' views on electric cars in Slovenia, which influence the purchase probability of their buyers' decisions, were investigated. A quantitative research method and an online survey were used. The analysis of the obtained results established the understanding of electric cars among potential consumers and what expectations they have of them, assessed the importance of various features of such cars and determined which ones are more or less important to consumers when buying something. The paper studied how long consumers plan to make a purchase and determined their views on the overall environmental impact of electric cars compared to conventional fossil fuel cars.

Keywords

• electromobility
• electric cars
• consumers
• purchase intent