Theory, Methodology, Practice (Feb 2005)
The Acceptability of Foreign Retail Chains by the Inhabitants of Slovakia
Abstract
Consumer behaviour in choosing purchasing place is one part of reaction to changed sales circumstances after the year of 1989. The paper deals with brief development of retail market in Slovakia having in mind the penetration of foreign retail chains especially in forms of new supermarkets and hypermarkets. Changes in consumer behaviour are researched later in connection with the choice of purchasing place. In the range of five years it analyses the existing dependences from the point of view of information availability and popularity of individual retail chains.
