Needs Assessment of National Communication Association Conference Presentations: Members' Perceptions of Presentation Effectiveness, Values, and Challenges

Abstract

This study analyzed the National Communication Association (NCA) members’ perceptions regarding the effectiveness of their own and their peer presentations and the challenges they faced when preparing and giving conference presentations. Overall, participants (n = 187) feel fairly content with the effectiveness of NCA conference presentations and the value they have gained from them. The effectiveness of others’ presentations has a significant association with members’ perceived value of the conference presentations. The lack of experience and lack of confidence are key variables that heighten anxiety which can impact the effectiveness of presentations. Process anxiety was positively associated with presentation effectiveness whereas performance anxiety was negatively associated with presentation effectiveness. This needs assessment provides informed suggestions for making academic presentations more effective in the future.

Keywords

• academic conference presentations
• process anxiety
• performance anxiety
• percevied effectivness
• needs assessment