Prerequisites for Strategic Management of the Air Transport Enterprises Development

Abstract

The global crisis caused by the COVID-19 pandemic has suspended not only the development of the aviation sector, but also the global economy in general. The possibility of acquiring the pre-crisis level indicators by domestic air transport enterprises depends on the effective solution of problematic issues to increase their competitiveness in the liberalized aviation market. This publication is aimed at carrying out systematization and identifying the prerequisites for efficient strategic management of Ukrainian air transport enterprises on the basis of consideing modern challenges in the development of the air transport services market, the conditions and industry peculiarities of the activities of aviation business entities in Ukraine. According to the results of the conducted study, the list of obstacles that hinder the development of air transport in Ukraine are systematized. The identified sufficiently strong dependence of the added value created by domestic airlines on such factors as the amount of time worked, the number of airlines, the volumes of passenger transportation and the number of advanced technologies used, pointed out the expediency of taking into account the stimulating impact of these factors on the business activity of domestic air transport enterprises for the development of the national economy. The results of the study of the prerequisites for increasing the competitiveness and development of air transport enterprises of Ukraine have testified to the need to create conditions for efficient strategic management of Ukrainian airlines, which together, due to the creation of additional jobs, as well as added value, have a direct impact on the formation of Ukraine’s gross domestic product.

Keywords

• air transport
• liberalization
• strategic management
• airline
• development tendencies
• added value