The Development Trend of Cultural Added Value Research Based on Big Data Analysis

Abstract

Cultural added value refers to the value added generated by the combination of cultural elements and different forms of carrier. It shapes the uniqueness of cultural products, not only satisfies the cultural spiritual enjoyment of consumers and helps enterprises build a unique cultural brand image, but also promotes excellent traditional culture and spreads positive cultural values. However, its research is still in an initial stage. The relevant concepts and context are not clear enough and lack of systematic combing. Therefore, this paper takes 354 relevant articles as data samples for the following analysis. Firstly, we used the method of bibliometric analysis to sort out its publishing trend and regional distribution. Secondly, we used social network analysis method to identify research hotspots in this field and analyzed its evolution trend. Thirdly, cluster analysis was used to identify relevant research topics in the field of cultural appreciation, and literature review was conducted around these three clustering topics. Finally, the future research direction of this field is proposed based on the above contents.