SOCIAL IDENTITY AND LIFE STRATEGY: THE RELATIONSHIP BETWEEN THE CONCEPTS IN STRUCTURALISM AND SOCIAL CONSTRUCTIVISM

Abstract

The purpose of this article is to define the interrelationship of such concepts as social identity and life strategy in sociological concepts, and also to demonstrate these concepts in action on specific identity studies. Relevance of this research is caused by need of search of new approaches to studying of a phenomenon of social identity for modern society of which revaluation of values, change of social reference points, coexistence traditional and new social the practician are characteristic. The basis of a research was formed by general scientific methods - descriptive, comparative, generalizing. Results of a research allow to draw the following conclusion. ocial identity can be represented in two ways: as a result of a certain path in life and as something that is due to the socio-cultural context. With respect thereto social identity reveals through vital strategy which represents practical actions of the individual or group, using various resources and conforming to the rules of interactions which are adequately answering to the set social context. Thus, studying of social identity is possible through a research vital strategy which creates and directs the first. Article has more theoretical character, but can be useful to the researchers who are in search of the approaches allowing to study social identity at the empirical level.

Keywords

• идентичность
• социальная идентичность
• жизненная стратегия
• структурализм
• социальный конструктивизм