Journal of Digital Social Research (Nov 2024)
Unveiling the multifaceted public interest in ChatGPT
Abstract
The present study was aimed at identifying key topics in online discussions about the use of ChatGPT by examining a large dataset extracted from Reddit social media using natural language processing. A corpus of 159,971 posts about ChatGPT were extracted from a custom-made python-coded Reddit content scraper for posts in the r/ChatGPT subreddit discussions. After cleaning the data, the sample was reduced to 119,853 posts which was subjected to cluster analysis using the open-source IRaMuTeQ software to identify main topics based on the cooccurrence of texts. These clusters were named by a panel of social psychology experts (n=3) by reading typical text segments within each cluster. Four thematic clusters emerged, categorized into two main topics: “Society and AI Integration”, focusing on ethical concerns (32.1%), and “Operational Aspects and Applications”, which delves into technical and practical facets (67.9%). The latter includes clusters like “AI Technical Framework”, “Casual AI Interactions”, and “Human-AI Etiquette”. The Reddit discourse provides a comprehensive understanding of ChatGPT, revealing user priorities like system capabilities and ethical considerations. Notably, the “Human-AI Etiquette” cluster is a new topic less covered in existing literature. The findings underscore the importance of effective prompting for meaningful user engagement with ChatGPT.
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