TEACHING IN BUSINESS ADMINISTRATION: A CUSTOMIZED PROCESS DRIVEN BY TECHNOLOGICAL INNOVATIONS

Journal of Management and Business Education. 2020;3(1):4-15 DOI 10.35564/jmbe.2020.0002

 

Journal Homepage

Journal Title: Journal of Management and Business Education

ISSN: 2605-1044 (Online)

Publisher: Academia Europea de Dirección y Economía de la Empresa

Society/Institution: Academia Europea de Dirección y Economía de la Empresa (AEDEM)

LCC Subject Category: Education: Special aspects of education | Social Sciences: Commerce: Business

Country of publisher: Spain

Language of fulltext: Spanish, English

Full-text formats available: PDF

 

AUTHORS


Enrique Bigne (Universidad de Valencia)

EDITORIAL INFORMATION

Double blind peer review

Editorial Board

Instructions for authors

Time From Submission to Publication: 12 weeks

 

Abstract | Full Text

Three technological innovations are challenging higher education learning processes. This paper addresses the implications for these learning processes of interactive digital transformation, artificial intelligence, and content customization. These innovations involve three types of teaching and learning activity processes, digital learning, learning analytics and tailored learning. Our approach suggests relevant implications for carrying out teaching activities in the new scenario characterized by learning anywhere at any time. Furthermore, the digitalization process allows teachers to use data mining techniques to monitor students’ activity; this can be used as a basis for customizing delivered content. Last, a question agenda is proposed and further developments are examined based on the three parties involved in the learning process: students, teachers and delivered content.