A Comparative Analysis of the Corporate Ideologies of Banks Operating in the Republic of Croatia

Abstract

Corporate ideology is perceived as a set of fundamental beliefs held by company members about how the company and its members should behave in relation to one another and the outside world. In this paper, corporate ideology is treated as the basis for creating an organization’s identity and as an extremely important factor in its success.

Keywords

• core purpose
• core values
• corporate identity
• corporate ideology
• l2
• g2
• m31