DIAGNOSIS OF TICS IN THE SMALLS OF THE CITY OF SAN LUIS POTOSÍ IN THE FOOD AND BEVERAGE SECTOR FOR THE DISSEMINATION OF ITS SERVICES

Abstract

In recent years information and communication technologies are present in all sectors of our lives and the food and drink sector is no exception, so a diagnosis was made in this area in small and medium enterprises in the city of San Luis Potosí in the areas for the management and dissemination of their services, as they are currently at a disadvantage in front of large restaurant chains that have mobile applications, web pages and other applications. The research design applied is descriptive. Thirty-two MSMEs from the food and beverage sector in the city of San Luis Potosí were affiliated with the National Chamber of the restaurant and food industry (Canirac). The variables that were taken into consideration are: Use of computer equipment, ICT specialists, Internet access and use, Social Media, Electronic Commerce. The study found that most SMEs in the restaurant sector, use the social network Facebook as a means of disseminating services and promotions, However, they do not use all the potential that the social tool provides them, due to the lack of knowledge and lack of preparation to interact better with their customers and suppliers. In addition, most of the sample has the need to advertise through electronic means, through mobile phone applications.

Keywords

• Restaurants
• TIC ́s
• PyMEs