How Can Companies Adapt to the Growing Competition?

Abstract

Every enterprise aims to produce, sell as many products as possible, penetrate as many marketsas possible, and thus get as high as possible profit. This can be accomplished by meeting customerrequirements and delivering quality products. The paper presents a study conducted within S.C. Continental Powertrain Romania S.R.L., located in Ghimbav, Braşov county. This study aimed toidentify the implementation of a quality strategy at the factory, in order to highlight the importanceof implementing quality management in a company, but also to find results obtained from suchimplementation.

Keywords

• quality
• management
• strategy