Cross-Countries Comparison Toward Digital Currency Acceptance: Integrating UTAUT2 Into ITM

Xin Lin; Qiuxiang Zhang; Din Jong

doi:10.3389/fpsyg.2022.944720

Frontiers in Psychology (Jul 2022)

Cross-Countries Comparison Toward Digital Currency Acceptance: Integrating UTAUT2 Into ITM

Xin Lin,
Qiuxiang Zhang,
Din Jong

Affiliations

Xin Lin: School of Economics and Management, Northeast Electric Power University, Jilin City, China
Qiuxiang Zhang: Economic Management Department, Weifang Engineering Vocational College, Weifang, China
Din Jong: Department of Digital Design and Information Management, Chung Hwa University of Medical Technology, Tainan City, Taiwan

DOI: https://doi.org/10.3389/fpsyg.2022.944720
Journal volume & issue: Vol. 13

Abstract

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In the context of digital monetary market integration, the importance of cross-border digital currency research is receiving prominent attention. This study integrated Extended Unified Theory of Acceptance and Use of Technology (UTAUT2) and initial trust factors (ITM) into an integrative framework, which synthetically complemented the objective measures and subjective insights of digital currencies. The results indicated the integrated framework, which verified its robustness predicting the acceptance and recommendation intention of digital currency. By analyzing the two different features of digital currencies, this research puts forward a set of targeted solutions to ensure that users of Chinese and Korean digital currencies make a long-term policy for the sustainability, eventually benefitting the cross-border digital monetary transactions and economic cooperation in Asia, which leads the world to the sustainable development in the digital currencies field.

Published in Frontiers in Psychology

ISSN: 1664-1078 (Online)
Publisher: Frontiers Media S.A.
Country of publisher: Switzerland
LCC subjects: Philosophy. Psychology. Religion: Psychology
Website: https://www.frontiersin.org/journals/psychology

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