QFD METHODOLOGY IN STRATEGIC MANAGEMENT

Abstract

The article reveals a mechanism for determining the compatibility of core competencies and key factors of market success based on the QFD method. The relationship between core competencies and key success factors for successful business is shown. The article presents the results of assessing the use of strategic management tools in the practice of airlines to solve the problem of increasing competitiveness based on the compatibility of the organization's competencies and key success factors (KSF) of the industry.

Keywords

• корневые компетенции
• ключевые фактора успеха
• методика qfd
• портфельный анализ
• конкурентоспособность