M-commerce adoption among youths in Malaysia: Dataset article
WeiLee Lim,
Rohana Sham,
Alexa Min-Wei Loi,
Enami Shion,
Bernard Yan-Bin Wong
Affiliations
WeiLee Lim
Faculty of Business and Management, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan, Kuala Lumpur 56000, Malaysia; Corresponding author.
Rohana Sham
UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan, Kuala Lumpur 56000, Malaysia
Alexa Min-Wei Loi
UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan, Kuala Lumpur 56000, Malaysia
Enami Shion
Faculty of Business and Management, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan, Kuala Lumpur 56000, Malaysia
Bernard Yan-Bin Wong
Faculty of Business and Management, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan, Kuala Lumpur 56000, Malaysia
The covid-19 pandemic which took the world by storm changed our behaviour towards m-commerce with enforced movement restrictions across the world. This dataset documents the factors of consideration among Malaysian youths (age 15 to 24 years old) in their intention to adopt m-commerce. Collected from October to November 2020, a total of 396 useable responses were finalized. The questionnaire consists of individual demographic variables and factors which influence the intention of youths to adopt m-commerce in Malaysia. The dataset of demographics and m-commerce related variables can be used to further explore the correlations and description of variables. The dataset is valuable for m-commerce service providers and future works of literature in understanding the behaviour of youths and hence increase the adoption rate of m-commerce among youths.
