Impact of Social Media on Millennials Behaviour Towards Job Hopping

Abstract

Social media has been crucial in changing how millennials navigate career changes. Social media significantly affects millennials' job-switching behavior by offering networking possibilities, information access, and influencing corporate branding, resulting in a more dynamic and interconnected professional environment. The objective of the study is to study the impact of social media on Millennials behavior towards job hopping. Primary data has been collected using structured questionnaire from 240 respondents from various industries in Karnataka. Statistically significant factors connected to Social Media's impact on job satisfaction, organizational culture, and professional growth in the context of job or profession change were observed in multiple regression analyses using ANOVA. Social Media has a substantial impact on job satisfaction (75%), corporate culture (67%), and professional development (63%), as demonstrated by R values and ANOVA results. The B-coefficients confirm the positive and significant effects, highlighting the substantial influence of social media in these areas. Social media significantly influences millennials' employment decisions by providing abundant information, networking chances, and options for personal branding. Despite fostering diversified exploration and worldwide connections, it also presents issues such as information overload and unrealistic goals.

Keywords

• Social Media, job satisfaction, Organization Culture, Professional Development, Employee.