تجسير (Dec 2021)
Soft Power and the 2022 World Cup in Qatar
Abstract
A growing body of literature recognizes the significance of soft power in Qatar's foreign policy. There is, however, limited research on the long-term impact that occurs from the over-dependency on the soft power. The popular rhetoric in most literature expresses that Qatar uses its soft power, often in the form of sports diplomacy, to meet its foreign policy objectives. The review paper attempts to identify to what extent the 2022 World Cup can be understood from the soft power perspective, and the role it plays in Qatar's foreign policy formulation and implementation, as well as the significance of soft power in comprehending Qatar's mega investments in the sporting sector. The first section elaborates into sport diplomacy functions and its origins. The second section elaborates on Qatar's involvement with International Sports. The third and arguably the most important section deals with soft power and sports diplomacy. The paper offers an up-to-date review of current studies about Qatar's international strategy for sport, whether for investment and diversification of state revenues or political and policy diplomacy motifs.
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