Bìznes Inform (May 2022)
Innovative Entrepreneurship in the Creative Management System
Abstract
Creativity is becoming an increasing source of competitiveness for countries’ economies in a global context. This has led to the need to develop a methodological instrumentarium for assessing and analyzing creativity as a system of innovative entrepreneurship in both global and local contexts. The article examines the essence of innovative entrepreneurship as a key element of the creative management system, which ensures its effectiveness and commercialization opportunities. The categories of «creative management» is defined as a type of management activity aimed at creating an appropriate socio-psychological climate in teams together with the adaptive innovation infrastructure that will ensure an efficient process of development, generation and implementation of innovations. A classification of types of creativity is carried out as follows: technological, economic, artistic, and cultural. The methods of evaluation along with international indicators for rankubg creative activity are considered in detail: Global Creativity Index; Creative Productivity Index; Global Innovation Index; Index of Creativity of Cities; Hong Kong Creative Index. The development issues of the creative economy are highlighted in international rankings in various aspects and depend on the goals and priorities of researchers, as well as the factors identified for analysis. However, all indices share the same conception of creating an ecosystem to encourage more creativity. The factors that form the structural elements of the creative ecosystem can include the following: human resources; innovative infrastructure; institutional and legal environment; creative results; social capital and the degree of tolerance. In combination, this powerful intangible interaction of factors generates a phenomenon of creativity, which manifests itself in social and economic effects, creates values for the business environment and serves as the basis for innovative development of countries in the long term. The directions of further research are the analysis and development on the basis of international rankings of methods for assessing and stimulating the manifestations of creativity at the macro and micro levels
Keywords
