THE NEW PARADIGM OF CONSUMER BEHAVIOUR DURING THE COVID-19 PANDEMIC PERIOD

Abstract

The COVID-19 pandemic disrupted economies, the food system and consumer behaviour. In order to emerge from the crisis caused by SARS-CoV-2, with minimal losses, it is very important to know how the behaviour of both producers and consumers’ changes. In this study, the analysis of the impact of the pandemic on the change of consumers’ eating habits, preferences and consumption trends is performed based on the opinion poll. The aim of the research is to identify a new paradigm of consumer behaviour in the Republic of Moldova. The results of the research showed that there was a change in the paradigm of consumer behaviour, which led to healthier consumption and there was an upward trend in on-line procurement.

Keywords

• consumer choice
• behavioural change
• covid-19 pandemic
• food
• purchase decision-making