Digital Hyperleaders. Communication Strategies on Social Networks at the 2019 European Elections

Abstract

This article investigated the degree of development of the electoral communication of Italian leaders in a context of second-rate elections - as are those for the European Parliament - but with significant national importance. The aim was to verify which attitudes and forms of adaptation political leaders have developed towards the dominant logics in digital communication. This is the context of the deep paradigm shifts induced by digitization in the structural assets of electoral campaigns

Keywords

• European elections 2019;
• digital campaign; social media; political communication;