<b>Reproducibility and convergences in the cyberspace: the diffusion of literary texts in television adaptations<b>

Abstract

In this study, multimodal circulation of literary texts in television adaptations is outlined, emphasizing their implications in the conceptualization and value judgment in the Arts (particularly in Literature). The technological boom in several social segments and new reading practices in the current information revolution age have influenced the circulation of literature in new forms and intersemiotic medias. By congregating theories about cyberculture and media convergence (Negroponte, Lévy and Jenkins) and the analysis of specific cases, such as the adaptation of Shakespeare´s The Taming of the Shrew (1593) in O Cravo e a Rosa (2000), a Brazilian telenovela directed by Walcyr Carrasco and Mário Teixeira, a new cultural context emerges. In this new configuration where television and cyberspace are part of the convergence culture, the media and their users interact. This interaction contributes towards the survival of the literary text and the emergence of new reading practices.

Keywords

• literatura
• multimodalidades
• meio virtual
• cibercultura