Sport Mont (Sep 2012)

MARKETING STRATEGY IN SPORTS SPONSORSHIP

  • Srećko Novaković

Journal volume & issue
Vol. X, no. 34-35-36
pp. 425 – 433

Abstract

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Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the financial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive influence of sponsorship over sports development has been achieved through properly selected elements of sports strateg.y

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